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Showing posts from February, 2018

Basketball Cop

This is the best subject of the year for a few fundamental reasons: 1. Basketball 2. Shaq 3. Community support 4. Solid moral lesson Police arrives and plays ball Shaq shows up The story is old now, but the moral is fresh. In the neighborhood of a lower-income area in Georgia, a police officer was  dispatched to address a sound violation (probably disturbing the peace). When he arrived he found that it was what looked like innocent basket ballery taking place. That complainer was later featured on Shaqtin a fool for flopping. Instead of reacting harshly, the officer stayed and played with the fellas and made friends with them. He then used his friendship to ask them as a peer to keep it down, but to have fun. He concludes with a proposition of bringing backup the next day to play in a real game. The post was viralized through social media and Shaq got a hold of it. He decided to go to the neighborhood himself to meet the kids and the officer. It is awesome that Shaq was...

ONLINE REPUTATION....dun dun duuuuun

ONLINE REPUTATION DARREN YATES 2/28/2018             I am glad I was assigned Darren because I generally found that he is the essence of a likable dude. I'll highlight some patterns I found here, and you may agree with me. In general, he does not post on FB very frequently, but when he does, it tends to be in bulk. It's like he is not in a steady relationship with social media, but when they get together....look out!            My trends are from these basic elements: Family ties, South Africa, and LDS/Mormon ties. I'll not pursue the topics in that order, but I'll address them all as a whole.  The first thing I found on his facebook page was an image of him with a handful of what appeared to be African children. I saw also images of a South African flag, South African infrastructure and architecture which could only be interesting to someone who has spent some time there or is pretty invested in the area (I d...

Pay Pal Comment-gate

December 5, 2011 PayPal (a subsidiary financial software and online workstation) posted about their recent inclusion in the illustrious Forbes magazine in an effort to display their positive features and attention-getting usefulness on a larger scale. Apparently, however, the crew (online viewers of this post) didn't think PP was deserving of such commendations and so began the rectification process through derisive and objecting remarks on past perceived transgressing actions taken by the financial giant. PayP decided that this kind of publicity was not desirable and so they did what you do to your mother's comments on your profile picture and deleted the negative remarks without even responding to them. You can count on angry people getting even more angry if nobody notices their anger and addresses it. Angry people get excited to see their anger and dissatisfaction being spread to influence other patrons when they feel that the company has not suffered sufficiently to ...

post 4 - the nestle one

Going viral like this is a pretty cheap way to get a lot of attention really fast. Marketers dream of making this kind of progress at such a low cost, but they also know the dangers of this type of gag gagging on them and costing a lot of goodwill. Tide would have been stoked to find that they would soon have millions of people talking about them, but the way that those conversations actually came about was a PR nightmare. Another reason this particular method worked well for the folks selling candy is because of the light-hearted nature that the candy industry represents. If, for example, a medical supply, or home security provider used such prompts, they'd have the BBB (that joke of an organization)  breathing down their backs for unprofessional and/or dangerous behavior with their customers. So in those ways it helps that the Nestle call center was basically a formality for the massive candy distributor. This all will also serve in showing the frivolous nature of social media ...

THE DEATH OF TOM PETTY

THE DEATH OF TOM PETTY At age 66, Tom Petty had just wrapped up a 40th anaversary tour of with their band "Tom Petty and the Heartbreakers" when he suffered a severe cardiac arrest (heart attack) which was not as it seemed for many reasons. Although Petty had, in fact, just finished his recent musical tour, he had not suffered death by heart attack but was in fact relatively healthy for his lifestyle. He was so dead to the media that news was reporting RIP clips about the artist. Meanwhile, while his reported death had fans "Free Fallin" Petty was not backing down on his viability. with the simplistic idea of showing fans that he wasn't dead yet, he posted a simple image of him holding a paper with the current date and time on it to prove that he was alive. All this goes to show that it matters more what people think than what is real when it comes to social media "truths" http://uproxx.com/music/tom-pettys-daughter-slams-rolling-stone-annak...